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Online Business Ideas for Identifying Your Unique Selling Proposition:
1. Lets talk about your competitions online business ideas:
- But first you have to make sure you know who they are first. This is easy just use your keyword phrases in Google and find the top 3-5 websites. Then visit each one and make an assessment.
- Which competitor stands out and why?
- How do you think you can stand out from all of them?
- What are they offering in terms of FREE content?
- What are they offering in terms of premiums (things for sell) content?
- Are your competitors solving a problem? If so what? Don’t worry about how their site looks more about if they are answering the search keyword phrases.
- What type of promotions are they doing? Do they have an email list? any special events?
2. Now lets talk about youHow does the above answers make you different from your competitors online business ideas?
The quicker you can answer the above questions the faster you can identify your unique selling proposition. Doing what everyone else is doing is death wish marketing. That type of marketing dooms you to failure. The smartest didn’t just follow what everyone else was doing. They identified what made them different and how they could uniquely solve their customers problems.
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You’re thinking about creating a website for your business, and want to make sure that you can keep up with your competitors. So, you’ll need to do a little website marketing? But where do you start? How do you find the right companies to work with? How do you come up with successful website marketing strategies? Here are some suggestions that may help.
One of the best ways to practice some website marketing strategies is to add the link to your website to other sites that you now are particularly popular and compliment your market. It may be a good idea to do your website marketing with website directories or other websites that offer a number of different type of articles–this way, you can better gauge how many people go to these main sites to find out more about your company.
Creating banners is another great way to participate in website marketing. You know that people are constantly looking for information on Yahoo and Google search engines, so having a banner to advertise your business on these pages will definitely send you a substantial amount of customers in a short amount of time.
You can also arrange to have your banner on Yahoo or MSN websites, so that when people check their emails, they can scroll on the banner to learn more about your business. This, of course, can be pretty pricey, but it is well worth it if your company can plug this in as one of your website marketing strategies, and is substantially cheaper than having your business advertised in magazines.